About Us

We keep women feeling confident, secure and radiant.  Inspired by the global perspective of the Australian persona of being fun, friendly and active. We look to further encourage this way of life by providing runway quality tape to give women the shape and lift to hold themselves with confidence.

We've spent years testing, developing and perfecting our material blends.

We’re passionate about our customers, also love our furry friends, so HOLD. is proudly 100% vegan and cruelty-free.